As many are aware, earlier this year we developed and launched our new ATIS website. That period was busy. We did a number of things to freshen our home-business. Among some of the things: we updated some of our IT hardware and software, we rethought our marketing strategy, we wrote new page content for the website, and took new photographs for the website.
Taking new original photographs was a fun process but also takes some work. Before anything, one needs to come up with a concept, a message. One needs to consider space, props, lighting, angels, and colour among other thing. Then setting up for the shoot is an activity in itself. Often at this stage, one encounters an obstacle that demands rethinking of the image.
Indeed, taking a good photograph takes time. But the process doesn't end there. Editing the image ready for website display sometimes takes even more time.
Of course not every single image on our website is new nor original. However, a number of our key images are. These photos were taken and edited by myself, Eric Manuel Torres.
Starting with this week's blog post, I would like to highlight some of the original photographs I took for the new website. I enjoyed producing them and I hope you also enjoy viewing them.
Taking new original photographs was a fun process but also takes some work. Before anything, one needs to come up with a concept, a message. One needs to consider space, props, lighting, angels, and colour among other thing. Then setting up for the shoot is an activity in itself. Often at this stage, one encounters an obstacle that demands rethinking of the image.
Indeed, taking a good photograph takes time. But the process doesn't end there. Editing the image ready for website display sometimes takes even more time.
Of course not every single image on our website is new nor original. However, a number of our key images are. These photos were taken and edited by myself, Eric Manuel Torres.
Starting with this week's blog post, I would like to highlight some of the original photographs I took for the new website. I enjoyed producing them and I hope you also enjoy viewing them.
'ATIS' Letters
To start of this series of blog post, I would like to highlight the photo depicting the "ATIS" letters.
'ATIS' Letter on hardwood - Photo by Eric Manuel Torres
The above photo is the final edited version. If you see closely, the each of the letters is, in fact, two; one white staked on a black. This seems to create depth. The hardwood background gives the image the appearance of a classical look. The image hopefully transmits a sense of age and experience, but at the same time, new and fresh.
The original photograph did not look as good as the final edited image. It looked dull and somewhat lifeless.
The original photograph did not look as good as the final edited image. It looked dull and somewhat lifeless.
Photo by Eric Manuel Torres
This goes to show how some image editing can make a lot of difference on the final look of the photo.
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